![]() “There’s a strong desire from among the entire merchant community for Pinterest to continue to win and grow. “Pinterest has so much headroom because, with what’s happened to Facebook and Twitter, brands and retailers are looking for new ways to acquire customers and drive sales,” Bornstein said. At the same time, it’s focused on remaining “a positive place on the internet.” In its third-quarter earnings, reported in late October, Pinterest revealed an 8% year-over-year revenue increase, beating analysts’ expectations with advertising cutbacks hitting competitors harder. Rather than introduce dedicated shopping areas, as other platforms have done, Pinterest’s play is to embed shopping across its existing user experience, from the home feed to search to related pins, Bornstein said. ![]() ![]() According to the company, a majority of its users go to the platform to shop. On Bornstein’s resume is COO of Stitch Fix and CMO of Sephora.Īmong social platforms - which have recently rolled out jarring policy or leadership changes, and struggled to solidify themselves as shopping destinations - Pinterest has remained an outlier. For her part, Bornstein said she is “grateful” to Pinterest for identifying the strength of The Yes and for the opportunity to learn from the tech company, given her retail-centered background. On Monday, Bornstein called her transition a “natural progression.” The Yes employees have been placed in roles at Pinterest, supporting its mission to “integrate shopping throughout all surface areas” of the platform, she said.
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